Your returns policy is essential to your eSelling business. I offer the most generous return policy in my eBay store that I can – 60 days, buyer pays return postage and I have no intention of changing anytime soon.
Why? Do I love getting packaging up items, sending them out and then suffering disappointment as I get them back?
Not at all!
To be competitive, I think it is essential that you offer a great return policy. In fact when I am on eBay as a buyer I only buy from sellers who offer a generous return policy, even though I have rarely returned an item.